What to Buy From Alexa Chung’s New Clothing Line – Racked

After spending nearly a decade as fashion’s favorite front-row regular and collaborator — teaming up with everyone from Madewell to Ugg, starring in campaigns for Chanel and Longchamp — Alexa Chung finally made her solo design debut last night in London, launching her eponymous line, Alexachung.

The collection starts at $105 and includes just over 150 pieces, all of which feel undoubtedly her without being watered down to fit with a different brand’s audience. With highlights including a handful of party dresses that are floor-length, frilled, and tiered, plus pinafores, thick-striped jumpers (sweaters!), and Victorian ruffled blouses, the overall effect is equal parts feminine, grungy, and a little mod.

You’ll find some accessories, too: a mixed bag of Mary Jane flats, pumps, and platform shoes, and some playful jewelry, like this chunky Saturn Ring ($160) that looks like something you might have gotten out of a gumball machine in the ’90s.

If it seems late in the game for Chung to be launching a label (The New York Times declared her the latest It girl back in 2010), I for one think the wait only makes it more legit. This isn’t some blogger or socialite’s clothing line; after dozens of collabs, she’s got real experience to back it up.

You can shop the collection now at Alexachung.com and a number of other online retailers, like Net-a-Porter, Matches Fashion, and MyTheresa. Some items are already selling out in certain sizes, so if you’re a long-waiting fan, make some moves! And stay tuned; new collections are set to drop in-season four times a year.

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