The significance of Ivanka Trump’s clothing being rebranded under Adrienne Vittadini – ThinkProgress

A reminder of the immigrant contributions that help elevate Ivanka Trump’s brand.

Ivanka Trump, 2014. CREDIT: Evan Agostini/Invision/AP

The company that owns First Daughter Ivanka Trump’s namesake clothing label has been quietly selling her clothing line under a different fashion designer’s brand at Florida-based discount store chain Stein Mart, reported Business of Fashion.

G-III Apparel Group, Ltd, the company distributing Ivanka Trump-branded items through a licensing agreement, has been labeling her clothing under Adrienne Vittadini, another fashion brand catering to women’s clothing and shoes. G-III — which also licenses brand names like Calvin Klein, Ellen Tracy, Guess?, and Jessica Simpson — said the relabeling took place independently of Ivanka Trump’s knowledge. But Authentic Brands Group, not G-III, owns the license to Adrienne Vittadini Studio merchandise.

“G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organisation,” a G-III company statement said. “G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.”

It’s unclear whether G-III rebranded Ivanka Trump’s fashion line due to political motivations. Some retailers including Nordstrom and Neiman Marchus have dropped Ivanka Trump’s label since her father took office, with the #GrabYourWallet campaign calling for a boycott of her products.

Despite the fuzzy motivation in the clothing swap, there is absolute clarity the same people who help to elevate Ivanka Trump’s fashion brand have been denied equal rights in this country because of her father’s administration, which is oftentimes anti-immigrant and anti-Semitic.

G-III Apparel was founded by Aron Goldfarb, one of three people in his family to survive the Holocaust. The last words his father told him before the Germans took him were, “Go, my son…maybe you will survive.” Goldfarb’s family was sent to the Treblinka extermination camp, a labor camp where gas chambers were used to kill Jews.

This fact is now relevant thanks in part to the recent controversial remarks made by White House Press Secretary Sean Spicer, who falsely claimed the Nazis never used chemical weapons during the Holocaust.

It’s also ironic Ivanka Trump’s clothing were swapped out to feature Vittadini, who fled Budapest at the age of 12 during the 1956 Hungarian revolution. Vittadini went on to study at the Moore College of Art in Philadelphia, Pennsylvania. She later began a successful line of knitwear that blossomed into a multi-million dollar enterprise. Now, she continues to be a valuable contributor to the U.S. fashion industry.

Vittadini left Hungary during the one of the tensest periods of the Cold War, as the United Nations High Commissioner for Refugees reported, at a time when the city of Budapest came under days of heavy shelling and street battles. In less than one month, neighboring Austria took in 113,000 Hungarian refugees. By the time the borders were sealed, 180,000 people fled to Austria and 20,000 fled to Yugoslavia. Over the following months, refugees were resettled in various countries including Canada and the United States, both of which accepted 40,000 refugees. For comparison, the Trump administration has tried to pass an executive order to cut the number of total annual refugee admissions down to 55,000 from 110,000.

In modern times, Ivanka’s father Donald Trump would likely crack down on people like Goldfarb and Vittadini, two valuable immigrant contributors to the fashion industry who may have helped lift up Ivanka’s fashion line.


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