- Sales of Ivanka Trump’s clothes rose last year, leading to a 61 percent in wholesale revenue
- Nordstrom and other retailers recently dropped Ivanka brand products for poor sales amid a boycott of her goods by anti-Trump campaigners
Sales of Ivanka Trump‘s clothing collection soared last year as she rode the coat-tails of her father’s fame during his Presidential campaign.
A boycott of all Trump brands, using the hashtag #GrabYourWallet, began to bite in October but President Trump’s daughter managed to increase her wholesale revenue by 61 percent over the year until the end of January.
In February this year Nordstrom and Neiman Marcus dropped her clothing lines and several others stores, including TJ Maxx, have reduced their profile within their stores.
Ivanka Trump, a former model, is a hard-nosed businesswoman and a chip off the old block
Fortune.com reported that G-III, the clothing manufacturer who produce the Ivana Trump brand, had reported the upswing in their annual report to the United States Securities and Exchange Commission.
The report noted that sales of Ivanka Trump licensed products rose to $47.3million, an increase in net sale of 61 percent.
Ivanka was criticized at the Republican convention last summer when her company tweeted a picture of her giving a speech and mentioned where replicas of her dress were on sale.
Last week Ivanka hosted a town hall event in Washington about the American business climate. She was joined by Commerce Secretary Wilbur Ross (left) and Reed Cordish (right), from the Office of American Innovation
Last month it was reported that the Ivanka Trump brand had its best ever month in February, despite being dropped by Nordstrom and some other retailers.
Ivanka brand merchandise is still carried by Macy’s, Bloomingdales and Dillard’s.
Her brand of shoes are the best sellers, followed by dresses.
Free advertising: Ivanka wore a pair of nude suede heels from her eponymous brand on Wednesday (above)
Purchase a punchy purple dress like Ivanka
Ivanka Trump attends a Women’s Day luncheon in a lush amethyst sheath dress by Roksanda.
Roksanda, a Serbian-born, London-based, female immigrant designer is well known for her focus on sculptural tailoring and vivid use of color.
The first daughter is a strong supporter of working women so for her to wearing a design by another working mother is encouraging.
The oversized bow at the hip keeps adds a bit of whimsy to this punchy colored dress. Click over to the right to pick up this exact look at Net-a-Porter.
Finish it off with her suede pumps in our edit below or get the look for less.
* PRICES MAY NOT BE AS ADVERTISED
February was a roller coaster month for the brand, from which Ivanka stepped down in January one week before she and her family moved to Washington DC.
It all began when President Trump lashed out at Nordstrom for dumping his daughter’s clothing line.
‘My daughter Ivanka has been treated so unfairly by Nordstrom,’ the president wrote on Twitter last month. ‘She is a great person – always pushing me to do the right thing! Terrible!’.
Popular: Ivanka Trump Eau de Parfum has been the top selling fragrance on Amazon for the past two weeks straight
White House Press Secretary Sean Spicer then defended President Trump’s comment later in the day, saying that he was responding to ‘an attack on his daughter.’
Spicer also implied that the Seattle-based retailer made the decision to drop Ivanka’s line because they did not agree with President Trump’s ban on immigrants from seven Muslim-majority nations entering the country.
But Nordstrom revealed in a statement to DailyMail.com at the time that Ivanka was personally told about its decision in early January – weeks before the travel ban.
‘To reiterate what we’ve already shared when asked, we made this decision based on performance,’ read the statement. ‘Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now.’
The statement went on to read: ‘We’ve had a great relationship with the Ivanka Trump team. We’ve had open conversations with them over the past year to share what we’ve seen and Ivanka was personally informed of our decision in early January.’
New products have been added to the Macy’s online site and Zappos (above)