New Lands’ End CEO Delivers High Fashion—and a Culture Clash – Wall Street Journal

Soon after taking the helm at Lands’ End Inc. in February 2015, Chief Executive Federica Marchionni sought to reassure employees she could relate to the beleaguered marketer of casual clothing.

During a town-hall meeting at the company’s Dodgeville, Wis., headquarters, the new CEO, a former Ferrari and Dolce & Gabbana executive, said the area’s cornfields and rolling hills reminded her of Santa Severa—the seaside village near…


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