Spanish-language newspaper Excelsior expands across region – OCRegister
Excelsior, a Spanish-language newspaper, is expanding across the region, effective June 30.
The newspaper, which originated in Santa Ana, is owned by the Register’s parent company, Southern California News Group. The company is expanding Excelsior to “better serve Spanish-speaking communities in the nation’s largest Latino market.”
“Our Spanish-language media plays a vital role in serving Southern California’s diverse and growing Latino communities, and we are taking steps to grow our print and digital offerings and deliver the most relevant information to readers,” said Hispanic publications editor Carlos Aviles. “Our mission is to provide content that is actionable and helps our readers lead better lives.”
Excélsior will become the overarching brand across Southern California and will expand its established brand name into Los Angeles, Riverside and San Bernardino counties. Some changes include:
–Excélsior will integrate “Orange County” within the masthead of its front page and will add a special 25th-anniversary seal alongside its new name to celebrate the milestone through June 2018.
–Excélsior Inland Empire: Known as La Prensa since its debut in 1999, the weekly publication updates its name and masthead as a publication of Excélsior.
–Excélsior Los Angeles: Known as Impacto USA since its debut in 2005, the new Excélsior Los Angeles name will be introduced July 1.
-ExcelsiorCalifornia.com: Existing websites – impactousa.com and unidossc.com– merge into a more visually impactful and responsive
website launching in July.
The three newspapers and new website are adding features that address events and readers’ interests. Sections include:
“What to do?” A resourceful information on immigration, education, pathways to citizenship and other matters.
“Ask a Lawyer” A weekly section where readers can ask questions and receive valuable guidance from experts.
The newspapers will continue to share regional, state, national and international news of importance to Hispanics, including sports and entertainment coverage, while maintaining a commitment to covering local news exclusively for each of their three distinct editions in Orange County, Los Angeles County and the Inland Empire.
The total audited distribution for the three Excelsior newspapers is 392,557, with targeted distribution that includes a mix of home delivery and news racks located within two miles of major retail stores. The publications distribute in communities with 75 percent or greater Hispanic populations where multigenerational Hispanics live, work, shop and play. The retailer-centered distribution includes grocers, family and children-themed clothing stores, restaurants, toy stores, electronics retailers, beauty salons, entertainment venues and coffee shops.