Flea market proceeds support Newspapers In Education program – Bluefield Daily Telegraph


BLUEFIELD — A flea market Saturday in the Bluefield Daily Telegraph parking lot helped raise money for an educational cause.

Sponsored by the Telegraph’s Newspapers In Education (NIE) program, plenty of vendors were on hand for the event, and the parking lot was busy.

“Our parking lot was full the entire morning,” said Ernie Horn, circulation director of the Telegraph and NIE coordinator. “As soon as someone pulled out, someone would pull in. The vendors got some great foot traffic.”

Horn said clothing, toys and many other items, including a giant rainbow trout pillow, provided a variety of choices.

Proceeds from the event help support NIE.

“The NIE is our nonprofit program that puts newspapers in students’ hands,” he said, adding the Telegraph’s program serves Mercer, Monroe, McDowell, Tazewell and Buchanan counties.

“The third grade and up is where the target is for us,” he said, adding that newspapers provide valuable resources for students and teachers.

“A lot of teachers use them as a means for students learning current topics, and some use them for developing economic and civic lessons, and stories to enhance reading for students,” he said. “Some classes use them to learn about stocks. They are used for a variety of reasons throughout the course of the year.”

Horn said the program has always had a good response from schools.

“We have around 40 classrooms we serve throughout the year at least once a week,” he said. “In the future, we will also have digital programs or at least provide a component of it.”

Horn said the NIE program helps students not only appreciate reading the newspaper, but also paves the way for a continued interest in the news, whether in print or digital.

This is the first year for the flea market fundraiser here, but other fundraising events are set throughout the school year, including fall and spring book sales.

Horn said the money raised basically helps pay printing costs.

Horn said Saturday’s event raised enough money to finance the program for a month.

Schools interested in participating sign up at the beginning of the school year, but can begin participation at any time.

“This was a great way to kick off our fundraisers for this year and the newspapers will be in students’ hands in the next few weeks,” he said. “I was happy about today. We had a good turnout for our first time. I’m glad it didn’t rain.”

The NIE program began in the 1930s with the New York Times.

According to the NIE’s website, “Through the use of daily news, editorial, features and even advertising, students at all grade levels can learn math and cost comparison skills, geography and meteorology, history and current events and how they shape our world, all while improving reading and comprehension. The NIE program helps motivate and teach students with a textbook as fresh as each day’s news.”

— Contact Charles Boothe at cboothe@bdtonline.com


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