White Castle partners with fashion designer to revamp employee uniforms – CNBC

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White Castle partners with fashion designer Telfar to redesign its uniforms

White Castle employees are getting a high fashion makeover.

The burger joint said Tuesday it has partnered with Telfar Clemens to redesign White Castle’s employee uniforms. Telfar, a Queens, New York-based designer, created a unisex fashion label in 2005 and has shown his collections at New York Fashion Week.

The new shirts, which remain White Castle blue, feature a wide collar and a stylized version of the chain’s logo on the chest. The uniform will be rolled out to all of White Castle’s nearly 400 restaurants.

Source: White Castle

“The uniforms were not about reinventing White Castle, just reflecting that core authenticity that people crave,” Telfar said in a statement.

White Castle said it will work with Telfar on other projects, including a line of customer merchandise set for release in October.

White Castle isn’t the first company to turn to a fashion designer to give its uniforms a face-lift. Delta hired Zac Posen in 2015 to revamp its employee’s uniforms, Crowne Plaza tapped Timo Weiland in 2016 and McDonald’s turned to red carpet designer Waraire Boswell in April.

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