Wal-Mart is buying online men’s clothing retailer Bonobos for $310 million – Los Angeles Times

Wal-Mart Stores Inc. is buying online men’s clothing retailer Bonobos for $310 million in cash, showing that its appetite for hip clothing brands shows no sign of abating as it looks for ways to gain on Amazon.com Inc.

It’s a sign of the aggressive direction Wal-Mart is taking since buying Jet.com last year and keeping that company’s founder as head of its online division. Wal-Mart has since bought clothing seller ModCloth, footwear retailer ShoeBuy.com and outdoor gear seller Moosejaw as it focuses on brands appealing to younger shoppers.

Bonobos, which started out selling pants online, caters to male shoppers looking for help putting together a wardrobe.

Targeting Bonobos is a good move for Wal-Mart as it tries to compete with Amazon, which has been quickly expanding its clothing business, Internet consultant Sucharita Mulpuru-Kodal said.

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