Tom Cridland, chief executive of an upstart UK-based clothing brand that has managed to get its pricey duds into the hands of celebs like Leonardo DiCaprio, Ben Stiller and Daniel Craig, is now targeting ordinary shoppers.
The 26-year-old entrepreneur of his eponymous company is blitzing through 22 US cities touting his shtick that his garments last 30 years â or heâll replace them for free.
Theyâd better last, at $80 a pop for sweatshirts, $49 for T-shirts, $109 for trousers and $249 for a suit jacket.
Cridland is also launching a womenâs clothing line this year, he told On the Money.
In the midst of his whirlwind tour with his co-founder and girlfriend, Deborah Marx, Cridland and his band, The Tomicks, recorded an album at Los Angelesâ legendary studio, the Village.