UK retailer gets rid of ‘girls’ and ‘boys’ labels on clothing – Independent.ie

Caroline Bettis, the head of childrenswear at John Lewis, said: “We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear.”

The John Lewis website still includes boys and girls sections, but this is currently under review and likely to be brought in line with stores.

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