Photos: Modest fashion finally got its own international fashion week – Quartz

Modest fashion is about more than covering up. It’s still fashion, full of variety, color, and embellishment intended to make clothing look beautiful, and there’s a huge audience for it. The global Muslim clothing market reached about $230 billion in 2014, or 11% of global spending on apparel according to a report produced by Reuters (pdf). If it were a single country, it would be the third largest fashion market in the world, behind the US and China, the report says.

A range of brands, beyond well-known international labels such as Uniqlo and Dolce & Gabbana, design for those customers, but there hasn’t been a large international fashion week to bring them altogether. That’s changing with the start of the first International Modest Fashion Week in Istanbul on Friday (May 13).

In the two-day event, set at a historic train station, 70 designers from countries including Malaysia, the United Arab Emirates, and Turkey will show their work. Kerim Ture, CEO of Modanisa, a major Turkish fashion retailer that’s hosting the event, told the AP the goal is “to create mainstream fashion out of modest fashion and to energize Islamic communities to produce for Muslim women.”

“It’s going to be amazing for [the participants and attendees] to finally feel and hear their very real needs acknowledged and served,” Melanie Elturk, CEO of Haute Hijab, said in an interview with NPR. “That yes, you have a space in fashion.”

Models presents a creation by Unite Arab Emirates Annah Hariri during the Istanbul Modest Fashion Week in Istanbul, Turkey, 13 May 2016. The event presents muslim wearing collections from 13 to 14 May. EPA/SEDAT SUNA
(EPA/Sedat Suna)
A model hits the catwalk of a fashion show during the International Modest Fashion Week, in Istanbul, Friday, May, 13, 2016. Turkey’s first International Modest Fashion Week has opened in Istanbul bringing designers and models of conservative wear from around the world. The two-day event kicked off Friday with models hitting the runway at a historic train station donning a bright palette of breezy garment and kaleidoscopic headscarves. (AP Photo/Lefteris Pitarakis)
(AP Photo/Lefteris Pitarakis)
Fashion enthusiasts take pictures during the aunch fashion show of the International Modest Fashion Week, in Istanbul, Friday, May 13, 2016. Turkey’s first International Modest Fashion Week has opened in Istanbul bringing designers and models of conservative wear from around the world. The two-day event kicked off Friday with models hitting the runway at a historic train station donning a bright palette of breezy garment and kaleidoscopic headscarves. (AP Photo/Lefteris Pitarakis)
(AP Photo/Lefteris Pitarakis)
Models present creations by Malaysian designer Aidijuma during Istanbul Modest Fashion Week at the historical Haydarpasa train station in Istanbul, Turkey May 13, 2016. REUTERS/Murad Sezer - RTX2E7HI
(Reuters/Murad Sezer)
Models hit the catwalk of a fashion show during the International Modest Fashion Week, in Istanbul, Friday, May, 13, 2016. Turkey’s first International Modest Fashion Week has opened in Istanbul bringing designers and models of conservative wear from around the world. The two-day event kicked off Friday with models hitting the runway at a historic train station donning a bright palette of breezy garment and kaleidoscopic headscarves. (AP Photo/Lefteris Pitarakis)
(AP Photo/Lefteris Pitarakis)
Fashion enthusiasts talk ahead of the launch fashion show during the International Modest Fashion Week, in Istanbul, Friday, May 13, 2016. Turkey’s first International Modest Fashion Week has opened in Istanbul bringing designers and models of conservative wear from around the world. The two-day event kicked off Friday with models hitting the runway at a historic train station donning a bright palette of breezy garment and kaleidoscopic headscarves. (AP Photo/Lefteris Pitarakis)
(AP Photo/Lefteris Pitarakis)

#istanbulmodestfashionweek #makeup @alevkarsli #MACcosmetics #MAC #modanisa #backstage #MACbackstage

A photo posted by LARİSA SARCHİSEAN (@larisa_sarchisean) on May 13, 2016 at 2:58am PDT

People arrive to attend a fashion show during the International Modest Fashion Week, in Istanbul, Friday, May 13, 2016. Turkey’s first International Modest Fashion Week has opened in Istanbul bringing designers and models of conservative wear from around the world. The two-day event kicked off Friday with models hitting the runway at a historic train station donning a bright palette of breezy garment and kaleidoscopic headscarves. (AP Photo/Lefteris Pitarakis)
(AP Photo/Lefteris Pitarakis)
Models hit the runway of a fashion show during the International Modest Fashion Week, in Istanbul, Friday, May, 13, 2016. Turkey’s first International Modest Fashion Week has opened in Istanbul bringing designers and models of conservative wear from around the world. The two-day event kicked off Friday with models hitting the runway at a historic train station donning a bright palette of breezy garment and kaleidoscopic headscarves. (AP Photo/Lefteris Pitarakis)
(AP Photo/Lefteris Pitarakis)
A model hits the catwalk of a fashion show during the International Modest Fashion Week, in Istanbul, Friday, May, 13, 2016. Turkey’s first International Modest Fashion Week has opened in Istanbul bringing designers and models of conservative wear from around the world. The two-day event kicked off Friday with models hitting the runway at a historic train station donning a bright palette of breezy garment and kaleidoscopic headscarves. (AP Photo/Lefteris Pitarakis)
(AP Photo/Lefteris Pitarakis)

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