A Colombian fashion designer is now selling his bulletproof clothes in the U.S., but heâs got an interesting marketing strategy.
Miguel Caballeroâs clothing line, sold under the name MC Armor in the U.S., is both stylish and effective. The sports coats, safari jackets and t-shirts â currently available in gun shops in Florida, Texas and California â are designed to stop a bullet, the Miami Herald reports.
To prove they work, Caballero puts his clothes to the test by shooting people wearing his designs. Heâs shot over 230 volunteers, including magician David Blaine, journalists, his lawyer, many of his employees, potential clients and even his own wife, according to the Herald. Caballero hopes his stunt will someday get him into the Guinness Book of World Records.
The companyâs flagship product is a lightweight and flexible bulletproof tank top that comes in several different levels of protection and starts at $495, the Herald reports.
Caballeroâs wife, who works in the companyâs U.S. market, said buyers have been receptive to the product.
âWeâve been selling at gun stores, to Uber drivers, to doctors, lawyers, professors,â she told the Herald. âPeople have been very interested in the product.â
At Johnson Firearms in Miami, manager Josh Anderson said the versatile tank tops have been popular.
âThe beautiful thing is that itâs appealing to higher-end clientele. Itâs something that will give them protection but not look like theyâre wearing a vest,â he said.