Kate Hudson unveils CFDA and Fabletics’ Fashion Targets Breast Cancer collection – Los Angeles Times
To celebrate the launch of the Council of Fashion Designers of America and Fableticsâ global campaign for Fashion Targets Breast Cancer, Kate Hudson made an appearance at the Fabletics store in the Del Amo Fashion Center mall in Torrance, Calif., on Tuesday night to unveil the baby pink and bright blue capsule collection benefiting the FTBC initiative.
âTo do this for breast cancer awareness is something important to me and the company,â said Fabletics cofounder Hudson, who is back for her second year as FTBCâs ambassador.
âPeople are going to buy what they are going to buy, but I think that women and people are more likely to want to invest in something that is meaningful,â she said, adding, âEspecially for us, our company is about health, but it really is about community and support and doing the best that you can and for something that affects so many women as breast cancer, it makes absolute sense why we would partner.â
Of the déjà vu, Hudson said, âA lot has happened in the last year. I think thatâs why it has gone by not only incredibly fast but also feels like the longest year of all time with all thatâs happened â with life, politically, the things that really matter. Itâs just a lot.â
To combat the stress, Hudson said itâs important to keep a healthy mind and body. âThey both need to exist with each other. It starts with a singular motivation to think positive and live with optimism. Itâs nice for that to be what my brand and company is all about,â she said.
In terms of Fableticsâ fashion meets fitness M.O., Hudson said, âThatâs something we want to keep expanding on and taking risks on, and itâs a blast because this is the kind of stuff that girls wear all day, every day. We are able to really try new things more often because we are a monthly company, so we can try things and see how girls respond to them, which is really fun for a fashion company because you can play a little more.â