Lacoste â the sporty French brand, of the famous crocodile polos â has been showing in New York Fashion Week for the past 14 years. But in the lead up to its 85th birthday, the brand returns to its home turf.
Its message for Paris? Geek is chic.
The label sent male models down the runway wearing ironic mustaches. Pair that with their dad jeans, grandpa sweaters and â90s-inspired sweatsuits, and it all feels like a nod to Napoleon Dynamiteâs brother, Kip, whose fondness for buttoned polos was not lost upon us.