Heidi Klum’s fashion label strikes deal with grocery store chain – New York Post

Heidi Klum’s fashion label is sold at Macy’s and Bloomingdales — and later this year, at some 10,000 grocery stores.

The supermodel, who has an eponymous line of intimates, inked a deal with German grocer Lidl to carry an exclusive apparel line under her label, the chain, which is trying to stand out as it looks to gain a foothold in the US, said Monday.

The discount grocer is opening its first 10 stores in the US in North Carolina and Virginia on June 15 and has plans to open 100 here this year.

“Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration,” Klum, 44, said in a statement.

The grocer operates about 10,000 stores in 27 countries throughout Europe, where it sells private-label apparel under the Esmara label.

But Lidl customers who want to try on Klum’s designs — and management is keeping mum about what kind of apparel will be available — will be out of luck.

There are no dressing rooms in the stores, a spokesman said.

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