Fashion Influencers Dress Up For A Night Out In India – Forbes

Evangelie Smyrniotaki of Style Heroine joins six other fashion influencers for a Jimmy Choo shoot in Rajasthan, India. Photo courtesy of Jimmy Choo

Evangelie Smyrniotaki of Style Heroine joins six other fashion influencers for a Jimmy Choo shoot in Rajasthan, India. Photo courtesy of Jimmy Choo

Once upon a time, Fashion Week was an event exclusively for editors, models, celebrities and a few VIP clients. There were only a few bloggers back then who sat front row among. Things have changed in the past years. Blogging is no longer just a hobby or passion project but a full time job. And while celebrities used to be the preferred endorser for brands and services, there is a now a new set of A-listers referred to as “influencers.” These are the individuals who use social media and other online platforms like blogs, to reach out to a large, global audience.

Fashion brands have been quick to recognize the pull of digital influencers on their target markets. There is power in a seemingly candid photograph of a girl wearing a cocktail dress paired with the season’s must-have stilettos and a purse. Hashtags like #OOTD (outfit of the day) and #SOTD (shoe of the day) or #SHOEFIE (a shoe selfie) are new tools on social media that help highlight certain products whether it be a pair of shoes, location (i.e #travel, #Milan) or yes, even a drink (#lovescotch). It is the personalized and approachable tone and image projected by bloggers and influencers that endear them to a large number of followers. Through vignettes also known as flatlays, influencers are able to intimate details of their personal lives. These curated images reveal moments from everyday events that may include lunch at a chic café, packing the gym bag or capping off the night with scented candles and a fresh bouquet of blooms. The reality is, life is not a crisp and polished as it may seem on your phone screens. But that is what aspiration looks like at present–sort of authentic.

Fille Il A MIgnon's Leila Yavari wearings Jimmy Choo in India. Photo courtesy of Jimmy Choo.

Fille Il A MIgnon’s Leila Yavari wearings Jimmy Choo in India. Photo courtesy of Jimmy Choo.

Several fashion influencers from all over the were recently brought together by Jimmy Choo for what could be one of the most relevant fashion shoots of the season. Photographer Candice Lane was commissioned to take photographs of the women whose every outfit, selfie and travel post thousands of followers watch out for each day. Influencers each styled and provided creative direction for their respective shoots to reflect personal styles and unique takes on the Jimmy Choo’s Cruise 2017. It was a celebration of variety, uniqueness and a sense of spontaneity in a mystical Rajasthan in India.

Brazil's Helena Bordon. Photo courtesy of Jimmy Choo.

Brazil’s Helena Bordon. Photo courtesy of Jimmy Choo.

Cloud Metallic Clutch with Swarovski Crystal Embellishments. Photo courtesy of Jimmy Choo

Cloud Metallic Clutch with Swarovski Crystal Embellishments. Photo courtesy of Jimmy Choo

Plum suede Jenna platform sandals. Photo courtesy of Jimmy Choo.

Plum suede Jenna platform sandals. Photo courtesy of Jimmy Choo.

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