Exclusive: Fashion East Announces Its Fall 2017 Lineup – Vogue.com

Britain’s young designer showcase Fashion East has become something of a divining rod for London’s new talent. Over the years, Simone Rocha, Marques ‘ Almeida, Gareth Pugh, and more of British fashion’s most exciting up-and-comers have passed through Fashion East’s doors on the way to success, boding well for new groups selected to show with the organization each season. For Fall 2017, the lineup promises a wealth of surprises. Veteran Fashion East designers Matty Bovan and Mimi Wade will return on the runway, joined by new designers Supriya Lele and A Sai Ta. The four talents showing this season have a fearless sense of originality and creativity in common.

The most well-known among them is Matty Bovan, whose fluorescent creations have landed him plenty of press coverage and famous fans. (His Spring 2017 collection was styled by Katie Grand and featured Hailey Baldwin on the catwalk.) Mimi Wade’s designs are nearly as lively, offering up a kitschy outlook on pop culture. Her recent Spring collection drew inspiration from Japanese horror heroines and the style of her grandmother’s California abode, serving up “horror”-printed tops and lace-trim denim numbers.

As for the newcomers, Supriya Lele is a recent MA graduate of the Royal College of Art whose designs have a slinky smartness about them, showing off the female body while retaining a sense of modern cool. A Sai Ta is an alum of Central Saint Martins who held a job at Kanye West’s Yeezy collection, before moving back to London to start his own label, ASAI. A certain deconstructionist spirit runs through his creations, best shown in his CSM bachelor’s collection comprised of interlocking embroideries.

“At Fashion East we like to support originality and encourage designers to be brave and bold in their statements. This season’s group are very individual and assured in their point of view and are confident in telling their stories on their own terms,” Fashion East director Lulu Kennedy told Vogue.com. “The wholesale model is not right for everyone and that’s fine; our designers are selling direct to their followers, working as consultant art directors, stylists, or being signed for lucrative collaborations. It’s all good.”

Fans can see Kennedy’s new bunch of designers at London Fashion Week on February 18, where they’ll present their lines at the Tate Modern. Mark your calendars.

 

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