Eva Longoria’s first clothing line hits The Limited today – USA Today – USA TODAY
The fitted cotton dresses and button down shirts in Eva Longoria’s first clothing collection, which launches atÂ The Limited today, are a far cry from the pillows that helped teach her the basics of sewing.Â Like many getting the hang of a sewing machine, patterns with straight lines marked her entry into the world of fashion design.
“Anything round was a challenge,” she jokes, telling us the backstory to herÂ dream of creating a clothing line. “I started learning pattern cutting and textiles with free patterns and discount materials from fabric stores,Â and IÂ would practice with those.”
She progressed to Halloween costumes and some basic dresses for her girlfriendsÂ before slipping a few cocktail dresses of her own creationÂ into her red carpet wardrobe, taking pride in onlookers and photographers being none the wiser. She still won’t divulge which of her own creations have made it out in the spotlight, sayingÂ “they were wearing-worthy, so I was proud of them.”
“I love old McCallâs, there are so many great patterns. Simplicity is a good one. IÂ worked off a lot of these simple, classic things, then Iâd make a princess sleeve instead of a normal sleeve, or in a different fabric.”
And in the last few years she says she finally had the time to dedicate to designing, and found aÂ partner in The Limited.
The brand has beenÂ a long-time go-to for women in need of standard office basics,Â at prices that are similarly equitable. The brandÂ worked with Kerry Washington last yearÂ on a Scandal-themed collection ofÂ workwear basics, which areÂ also the focus of Longoria’s line.
Celebrities’ personal styles can often get muddled in these now ubiquitous partnerships — it’s hard to translate the luxurious fabric and attention to detail put intoÂ items by designers likeÂ Naeem Khan andÂ Carolina Herrera,Â labels favorited by Longoria, into mass-produced items. Though the Desperate Housewives star says the basics of her own closet shine through.
“My daily uniform is jeans and a blazer,” she says, noting the stretchy jeans in her collection also follow a strong personally held conviction. “I think jeans should act like a spanks,Â suck everything in and hold everything upÂ yet be comfortable so you can sit all day.”
There are also several dresses she calls “onesies,” for women who want to “step into one garment and go.”
“Itâs just a complete outfit on its own, doesnât take a lot of coordinating.”
Those no-thought dresses may be the most attractive to customers looking for a reliable work outfit. The $160 price tag may trip some regular shoppers up, however; most other dresses on the retailer’s website hover right below $100.
The cheeky wine-centric graphic tees also carry a steepÂ price tag. Will customers pay $50 for a black cap sleeve top with #winegoals printed on the front? (For context, logo tees from BeyoncÃ©’s Ivy Park collection for Top Shop and Nordstrom run around $26.)
Sizes range from XS -Â XXL, and 0 – 18 in jeans. Though no plus sizes are on the horizon, sheÂ hasÂ plansÂ for a petite lineÂ “for us vertically-challenged women.” See pieces from the collectionÂ below.