Disney launches 5-part YouTube series about fashion and style – Los Angeles Times

Disney’s taking its Disney Style brand global with a five-part YouTube video series launching today. It ups the ante for Disney Style, an editorial brand launched in 2013 as a blog and YouTube channel aimed at Millennials who are also fans of Disney when it comes to fashion and beauty.

The Disney Style site sees more than 1.6 million visits monthly and has more than 730,000 Facebook followers.

The YouTube series, called “Destination: Disney Style,” takes that to a new level with five episodes, running anywhere from about three to five minutes.

“This is the first time we’ve taken Disney Style globally,” said Disney vice president of social content and programming Dan Reynolds. “In each city, we highlighted some of the best collabs that we have. We also are able to highlight street style and how the fans are bringing Disney into their life in fashion and in their lifestyle.”

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