Colonel chic: KFC clothing already selling out – Los Angeles Times

KFC’s fast-food fashion is selling like hot cakes. A day after the chain unveiled its online shop offering fried-chicken themed apparel, accessories and other limited-edition items, a third of the products have sold out.

Much like Starbuck’s vastly successful unicorn frappuccino, “www.kfclimited.com” seems to have been designed with the Instagram-obsessed generation in mind. Customers can order Colonel Sanders shirts, jewelry, pocket squares, lapel pins even a KFC pillow. The company web site teased: “Dance like no one’s watching. Sing like no one’s listening. Dress like you haven’t eaten lunch yet.”

Among the eclectic mix of merchandise is even a $20,000, 400-year-old meteorite in the shape of a Zinger sandwich.

“KFC and Colonel Sanders have been American pop-culture icons for more than 70 years,” Steve Kelly, KFC U.S. director of media and digital said. “Our fans were craving a way to embrace the fried chicken lifestyle, and KFC Ltd. gives them the opportunity to let their colonel flag fly.”

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