Can Tennis Style Rule Fashion Again? – Daily Beast

Why? As Mark Kovacs, the executive director of the International Tennis Performance Association, observes, the arc of tennis history is long and bows toward excellence and professionalization. This bodes poorly for menswear. “Before the ’70s,” says Kovacs, “tennis was essentially an amateur sport.” For Lacoste or Perry, the non-stop travel and endless tournaments to maintain rankings of today’s tennis players would be totally incomprehensible. “For the most part,” says Kovacs, “they traveled by ship, playing in each location for three to four weeks.”


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